Video ads are becoming popular rapidly because they are entertaining because you can see videos on most of the blog posts, professional and business websites and social media. Sites, blogs and social media that have no videos will soon lose meaning to most people hence you should do your best to adopt the use of video ads. Videos can increase the rankings of a site on search engines. These are the techniques for improving the rankings of a website on search engines using videos.
Video transcriptions or captions are useful in SEO videos. Transcriptions provide text to the video that enables search engines to crawl and index it. A video that has been indexed video properly is ranked higher by search engines hence the video can be viewed and clicked on by more people. Those who need to watch the videos in public places find it comfortable to watch videos that have transcriptions or captions. Nosy video ads are irritating to the public hence some viewers avoid being a nuisance by not watching videos that have sound in public places. Video transcriptions allow viewers to turn the videos to silent mode without altering its message.
Your videos should be of high quality because search engines require that your site should match their algorithms. You should have a standard number of viewers, and your content should be relevant to internet users for the ideas to increase your rankings on search engines. You need to use quality camera, ensure that the lighting and the background sound is alright, and minimize background noise and other things for you to have quality videos that will attract more viewers. Quality videos are also more attractive to people.
The video should be mobile friendly because most people use smartphones. Ensure that the length, loading speed, dimensions of the video will allow it to be viewed on a mobile phone. Customers get irritated with videos that take too long to load or is too lengthy. Regardless of the size of the screen of the mobile phone, the viewer should be able to view full images. When more customers are comfortable to view your video on their mobile phones, your SEO ranking will grow.
The quality and attractiveness of thumbnails will determine the number of people who will be attracted to your videos. A thumbnail is an image that is displayed on the videos before you click on it. A thumbnail summarizes the content of the video in image form. Auto selected thumbnails are not recommended because they can go into freeze form and prevent the video from playing or the viewer may not be able to reorganize the videos.