The way you make your clients feel valued can spell the difference between keeping them and losing them to your competitor. Different salons apply different methods of operating the business. Some depend on the old traditional paper filling system for managing their clients’ data. For others, it’s simply time to move on and become more efficient by using technology in the form of salon software. Salon systems work by automating many of the tasks of running a salon and even other aspects of it, such as marketing and customer service.
Are you planning to invest in software? Want to know how to make the most out of the system you’re using? If so, below are the different ways a salon system can help you attract new clients but keep existing ones too:
Invitation to Pre-booking
A good way of ensuring your clients come back is to ask them if they want to book another appointment before they exit the salon. There are salon software solutions that ask the hairdresser or therapist whether the client would like to book a future appointment before or after payment is received. Your salon system should as well run simple reports on appointment-overdue clients, and that report can be used to send out personalised email or text to remind them of their bookings.
Easy Booking Process
With salon software, clients have a 24/7 system which lets them set their own wherever and whenever they wish. Clients can even request a specific stylist they want. Salon software will also inform you early on about any no-shows. The two-way text messaging that usually comes with systems is simple and can used to forward personalized text messages to a number of people en masse. You can use this to help with your marketing campaigns.
Start up a loyalty program that encourages clients to return more often. You can even set automatic discounts for those customers who refer someone to your salon. Why not book them together? Salon systems may be used to save details about every client you, such as their birthday, how they drink their tea or what their favourite magazines are. With the client’s information, you can help you make their experience of your salon more fun and unforgettable.
Apart from using your system when dealing with clients, you can use it to watch how your stock goes as well. You can use it for counting stock, as well as for determining the products you use the most, which means you can order only what you actually need. A few systems will also keep track of your stock levels and probably even order your stock automatically if you’re running low.